Thinking about going platinum? I have a homework assignment for you…
When you’re out in public for the next month, count how many platinum blondes you see.
(Hint: you won’t see many.)
And there are several reasons.
Sure, maybe at the time you’re reading this platinum is “out” for the season. But let’s be real… is platinum hair ever truly out? Sure, toners go in and out of trend, but the platty base will always be a fave.
It’s an investment service. The annual cost may surprise you. (See my chart at the bottom for an annual price breakdown.)
It’s incredibly time-consuming. Going platinum means you’re going to be getting to know your stylist really well with all the time you’ll be spending together. (Hayyy)
As a platinum hair specialist in-training, please don’t think I’m trying to talk you out of going all the way. Platty is bold, beautiful, & it screams confidence.
Before you book your consultation and channel your inner Daenerys, here are a few things to consider & stuff you’ll need to invest in to keep your hair healthy
Your hair color history matters
Something to consider (and you’ll absolutely discuss this with your stylist at your consultation) is whether or not you already have chemicals/color/lightener on your hair.
If you’re not starting with virgin hair — which is the industry term for hair that has no artificial color on it at all — you may need several corrective sessions before you can safely get to platinum.
And that often includes bond-building treatments like Olaplex or K18 to protect the integrity of your hair along the way.
Platinum isn’t just about lifting color. It’s about doing it safely. If there’s previous color in your hair, we’re working against chemistry — not just time.
How much time ya got?
Okay, let’s say you’ve gone and done it. You got there. You’re platinum! Hooray!
Now what?
Expect to come in every 4–8 weeks for a double-process root touch-up. These appointment generally take an hour to an hour and a half.
Have you ever seen a blonde with those gold-to-brown horizontal lines across their hair? That’s the dreaded gold band.* And that’s what happens when you don’t regularly get your root touch-ups.
Bleach needs the heat from your head to lift to its lightest level. The further your natural root grows away from your scalp, the less heat it gets — and that’s why it doesn’t lift as well.
It can vary a little from person to person, but on average, your hair grows about half an inch per month. That means in 8 weeks, your roots are about one inch long — and you don’t want them getting any longer than that.
Eight weeks is the absolute maximum we recommend between root touch-ups.
*Once you get the gold band you’re potentially in color correction territory and that’s a whole blog post all it’s own. Trust me when I say you don’t want to go there.
🧴 How to Keep Platinum Hair Healthy
Bleached hair can go from silky to straw real quick if you’re not careful. Here’s how to keep your strands strong and shiny:
Use sulfate-free, color-safe shampoo—we love Unite’s Blonda line to maintain tone and health
Deep condition weekly to keep your hair soft and moisturized
Minimize heat styling and always, always use a heat protectant
Sleep on a silk pillowcase to reduce friction and breakage
Don’t skip trims—bleached ends need a little more TLC
🧊 Is Platinum Hair for You?
Here’s the honest tea:
If you want a bold look and don’t mind high maintenance? Go for it.
If you wash your hair daily, hate coming in for toners, or rarely use conditioner? Maybe hold off.
If your hair is already compromised or very dark? It’ll be a longer (and pricier) road.
The best first step? Book a consultation. We’ll assess your hair, talk goals, and build a game plan for getting you safely to platinum—and keeping you there without damage.
Ready to go icy? We’re here to make the magic happen—no breakage, no brass, just platinum perfection.
