There’s nothing like platinum hair. It’s icy, bold, and screams confidence. Whether you’re going for soft and ethereal or full-on peroxide power, platinum is a head-turning look—and a major commitment.
Before you book your appointment and channel your inner Daenerys, let’s talk truth: platinum hair is expensive, time-consuming, and not for the faint of hair. But when done right? It’s worth every single minute in the chair.
❄️ What It Takes to Go Platinum
Going platinum is a process—especially if you’re starting with darker hair. Achieving that level of lift while keeping your hair intact takes time, skill, and patience.
Multiple sessions: Unless your hair is already light, you’ll likely need more than one session to safely lift your color without frying your strands.
Olaplex or bust: We use bond-building treatments during every step to protect the hair’s integrity as we lighten.
Toning is key: Getting that perfect icy or pearl finish requires precision toning—and that tone fades, which means you’ll need to refresh it regularly.
Long appointments: Bring snacks. Bring a charger. You’ll be here for a while.
💸 Let’s Talk Cost
Platinum blonde isn’t a one-and-done situation. Between the initial blonding, toners, deep treatments, and ongoing upkeep, you’re looking at:
Initial service: $300–$600+ depending on your hair’s length, condition, and starting point
Toner refreshes: Every 4–6 weeks to keep brass at bay
Root maintenance: Every 4–6 weeks if you want to avoid banding
Products at home: Purple shampoo, deep conditioner, heat protectant, bond builders… it’s an investment.
Is it worth it? If you love the look and can commit to the upkeep, absolutely. Just know that platinum isn’t low-maintenance—it’s a lifestyle.
🧴 How to Keep Platinum Hair Healthy
Bleached hair can go from silky to straw real quick if you’re not careful. Here’s how to keep your strands strong and shiny:
Use sulfate-free, color-safe shampoo—we love Unite’s Blonda line to maintain tone and health
Deep condition weekly to keep your hair soft and moisturized
Minimize heat styling and always, always use a heat protectant
Sleep on a silk pillowcase to reduce friction and breakage
Don’t skip trims—bleached ends need a little more TLC
🧊 Is Platinum Hair for You?
Here’s the honest tea:
If you want a bold look and don’t mind high maintenance? Go for it.
If you wash your hair daily, hate coming in for toners, or rarely use conditioner? Maybe hold off.
If your hair is already compromised or very dark? It’ll be a longer (and pricier) road.
The best first step? Book a consultation. We’ll assess your hair, talk goals, and build a game plan for getting you safely to platinum—and keeping you there without damage.
Ready to go icy? We’re here to make the magic happen—no breakage, no brass, just platinum perfection.